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FreshGround: The story behind barista-style office coffee

FreshGround’s journey began over 40 years ago with a simple yet revolutionary idea: to bring better coffee to offices without any of the hassle. Back in the 1980s, most office workers in the UK were drinking instant coffee, settling for convenience over quality.

However, the founders of FreshGround saw an opportunity – a chance to transform office coffee culture by offering high-quality barista-style coffee that’s quick and easy to enjoy in busy offices.

This vision laid the foundation for FreshGround, a company built on three core principles of great coffee, simple machines, and no-hassle service. What started as a revolutionary idea has grown into a trusted partner for offices, helping businesses create meaningful moments over a great cup of coffee.

1982

FreshGround is founded, revolutionising the office coffee landscape with its free loan filter coffee machine model.

1990

Expanded the range to begin experimentation with vending and automatic coffee machines.

2000

Introduced water dispensers to further complement the workplace refreshment offering.

2010

Launch of the first bean-to-cup coffee machine for FreshGround customers.

2013

Our original coffee families are created: Serene, Refreshed, Energised, Buzzed and Hyper.

2013

Company headquarters move from Harrow to Watford.

2015

Coffee collection revamped to offer more choice, with separate business and premium blends.

2016

Billi boiling water taps are introduced to our water dispenser range, dramatically expanding our offering.

FreshGround Norwich headquarters - Synergy House

2018

Company headquarters move from Watford to Norwich.

2018

Partnership with Egro begins, which rapidly grows our premium coffee machine options.

2020

Launch of the A range coffee machine introduces a new approach to the aging filter-style coffee model.

2022

Partnership with La Cimbali and Zip begins, expanding and diversifying the product range further.

2024

CoffeeCafé opens at Moorgate, our first tailor-made coffee experience centre.

2025

Switched to all-new socially responsible coffee, re-sourced directly from farmers in Brazil, utilising a fair and transparent supply chain.

Great coffee

Over the years, customer expectations have evolved, but our commitment to great coffee remains the same. From our early days providing ground coffee to now offering fresh, whole beans, we’ve continually adapted. Today, we’re innovating with advanced roasting techniques, ensuring greater control over flavour and freshness to meet the demands of modern workplaces.

We believe great coffee starts with the beans. That’s why we focus on sourcing coffee that’s full of character, delivering a balance of aroma, taste, and freshness. But it’s not only about great taste, as we also ensure our coffee is socially responsible. Our coffee brand, Ricco Fabio, has a transparent supply chain and has been engineered to provide a better deal to the Brazilian farmers who grow the beans. This is us taking responsibility for our product.

And our care for the coffee doesn’t stop with the beans – we look after how it’s brewed too. FreshGround’s highly trained technicians play a crucial role in setting up each machine to ensure the perfect balance of time, temperature, pressure, and grind size. This attention to detail creates consistently great barista-style coffee, delivering a premium experience with every cup.

In short, we care about every stage of the coffee process, from the seed in the ground to the cup in your hands.

Simplicity

Simplicity has always been one of our core principles. Our range of office coffee machines combines advanced technology with user-friendly functionality, making it easy for anyone to enjoy great coffee. Features like multiple hoppers for different beans and dual milk options, including plant-based alternatives, ensure your team can create coffee tailored to their preferences.

Innovation lies at the heart of our machines, but we’ve worked hard to keep things simple. Each model is designed to seamlessly integrate into busy office environments, delivering consistent, barista-style coffee at the touch of a button. Whether it’s a quick espresso or a creamy latte, our machines make it effortless to create coffee shop favourites right in the workplace.

Simplicity isn’t just about the machines – it’s also about the way we work with you. With no hidden costs, no complicated contracts, and straightforward service plans, we take the hassle out of office coffee. We believe great coffee should be simple to enjoy, leaving you to focus on what really matters.

No hassle

Our service is designed to take the pressure off your team, making life easier for everyone, especially the person responsible for organising coffee in your office. From one simple contract to a single point of contact, we provide everything you need in one place.

Your dedicated account manager can arrange next-day machine replacements, restock supplies, and schedule regular maintenance, ensuring everything is seamlessly managed.

Our approach is all about making the process seamless, delivering a hassle-free coffee solution that works effortlessly for your team.

With FreshGround, you’ll experience service built around our “Discover, Create, Enjoy” philosophy. We handle the details, so you can enjoy coffee that’s as easy as it is exceptional.

Why FreshGround stands out

FreshGround is built on the belief that great coffee should be simple, high-quality, and hassle-free. What sets us apart is our ability to combine innovative coffee solutions with a straightforward, customer-focused approach. We don’t overcomplicate things.

Our philosophy has evolved alongside the changing needs of modern workplaces. Today, we offer cutting-edge bean to cup machines, versatile coffee options, and even undercounter water taps to support hydration in busy offices. Yet, we stay grounded in the principles that have guided us for over 40 years: great coffee, simple machines, and no-hassle service.

As we look to the future, we’re committed to meeting evolving customer expectations, focusing on sustainable coffee sourcing, innovative machines, and delivering faster, more efficient services. Our goal is to continue redefining office coffee, ensuring it remains a source of quality, connection, and enjoyment for years to come.

Inspiring team happiness and productivity by delivering an exceptional coffee experience

Enjoy our brand video below — and keep reading to discover why FreshGround is the premium office coffee and water supplier for your workplace.

Our values

We own a set of five core values that underpin everything we do, and the way we do it.

Always look for ways to reduce complexity and make things easier. We improve our customers’ experience by removing unnecessary complications. We’re all about consistency and efficiency, and we make everything as straightforward as we can.

Never assume – keep people in the picture, even if it’s not what they want to hear. We’re clear. We’re concise. We keep our customers in the picture, and we take the time to explain things properly so there’s no room for confusion.

Don’t just wait for things to happen – make them happen! We’re forward thinking and take the initiative to do things better. We check in with our customers just to make sure everything’s ok and we’ll always step up when we need to.

Understand what they need and why, and deliver more than they expect. Nothing is more important than putting our customers first. We’re committed to doing what’s right, and we take great pride in delivering on our promises.

Engage in supportive collaboration to make happy customers. People are the beating hearts of our business. With a shared passion for great coffee, our dynamic team delivers exceptional customer experiences.